This course looks at management and marketing through the eyes of the sports business allowing students to learn how both management and marketing functions are intertwined to reach and satisfy the needs of target audiences. This course is designed to introduce you to the growing impact that sports have on our economy. You will have the opportunity to explore the sports and recreation industries and how each uses marketing and management basics to promote their "product" to their target customer.

During this course, you will explored the following areas in the sports industry: