The goal of the PCSD Communication Office is to provide timely news and information to school district parents, residents, staff, the Pittsford community and anyone interested in Pittsford Schools. Information is shared through a variety of different channels, so staying connected is easy.

• District website
• Social media (Facebook, Twitter, YouTube)
• Internal communications
• Print publications (District calendar, quarterly newsletter, budget newsletter)
• Superintendent's eNewsletter
• Community and media relations

The PCSD Communication Office is consistently recognized at the local, state and national levels with awards for its publications. In 2022, the Communication Office received the following awards and honorable mentions:

National School Public Relations Association (NSPRA):

• Golden Achievement Award
  • Thornell Road Elementary School 50th Anniversary program
• Award of Excellence
  • Superintendent's eNewsletter
  • PCSD Budget Vote Newsletter
• Award of Merit
  • Pittsford Central School District Code of Conduct
• Honorable Mentions
  • PCSD Quarterly Newsletter
  • Pittsford Central School District Calendar of Schedules and Events
  • PCSD Job Fair Social Media
  • Season of Gratitude Social Media video campaign
  • Pittsford Central School District Reopening Plans and Supports
    
    

Rochester Chapter Public Relations Society of America (PRSA):

• Best of Show PRism Award (Non-profit category)
  • Classroom Discussion with Frederick Douglass’ Great-great-great Grandson
• Prism Award – Events and Observances
  • Classroom Discussion with Frederick Douglass’ Great-great-great Grandson
• Award of Excellence
  • PCSD Calendar of Schedule and Events
  • PCSD Quarterly Newsletter
    
    

Past Awards

National School Public Relations Association (NSPRA):

• 2021 Award of Excellence – Weekly Friday Message to PCSD Families and Staff During COVID-19
• 2021 Award of Excellence – 2020-21 Budget Newsletter
• 2021 Award of Excellence – Virtual Community Events During COVID-19 Social Media Campaign
• 2021 Award of Excellence – 2020-21 Absentee Ballot School Budget Vote/BOE Election social media campaign
• 2021 Award of Merit – Superintendent’s eNewsletter
• 2021 Award of Merit – District Quarterly Print Newsletter
• 2021 Award of Merit – Opening Day Social Media Campaign
• 2021 Award of Merit – Kindergarten Orientation Video
• 2021 Award of Merit – PCSD COVID-19 Website
• 2021 Honorable Mention – Calendar of Schedules and Events
• 2020 Golden Achievement Award – ROC2Change Student Summit on Race comprehensive communication campaign
• 2020 Honorable Mention – Budget Newsletter
• 2020 Honorable Mention – District Quarterly Print Newsletter
• 2019 Honorable Mention – Social Media Campaign for the Rainbow Classic Annual Fundraiser for Golisano Children's Hospital
• 2019 Honorable Mention – District Quarterly Print Newsletter
• 2018 Award of Merit – Budget Newsletter
• 2018 Honorable Mention – Calendar of Schedules and Events
• 2018 Honorable Mention – District Quarterly Print Newsletter
• 2017 Award of Excellence – Budget Newsletter
• 2017 Award of Excellence – Calendar of Schedules and Events
  
  

New York State School Public Relations Association (NYSSPRA):

• 2021 Award of Excellence – Opening Day Social Media Campaign
• 2021 Award of Excellence – Strategic Campaign: Classroom Discussion with Frederick Douglass’ Great-great-great Grandson
• 2020 Award of Merit – Virtual Community Events Social Media Campaign
• 2019 Award of Excellence – Budget Newsletter
• 2018 Award of Merit – Website
• 2018 Award of Merit – Science Class Experiment Photograph
• 2018 Award of Merit – Superintendent’s eNewsletter
• 2018 Award of Honor – District Quarterly Newsletter
• 2018 Award of Honor – Calendar of Schedules and Events
• 2017 Award of Excellence – Calendar of Schedules and Events
  
  

Rochester Public Relations Society of America (PRSA):

• 2021 PRism Award (Non-profit category) – Virtual Community Events Social Media Campaign
• 2021 Award of Excellence – Crisis Response to COVID-19 in the 2019-20 School Year
• 2021 Award of Excellence – 2020 Opening Day Social Media Campaign
• 2020 PRism Award –  Social Media Comparative Analysis of Benchmark Schools
• 2019 PRism Award – Implementing Full-Day Kindergarten at PCSD

Nancy Wayman, APR
Director of Communication


585.267.1031

Laurie Everhart
Communication Specialist


585.267.1029

Elyse Jones
Information Specialist


585.267.3324

Caroline McPherson
Webmaster


585.267.1089

All staff in the District share a role in communicating information about our schools and the District.  This includes interaction with students, parents, other staff members and the community. The Communication Office provides guidance and information on print and electronic communication on the District Branding Resources webpage.