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MHS Students Advance to National Virtual Enterprise Competition

Pittsford Mendon High School students Jessica Cheng and Divya Shah ranked first among 12 finalists in the 2020/21 Virtual Enterprise (VE) Northeast National Business Plan Competition for their VE company Treats N’ Sweets. As Co-CEOs of the VE Treats N’ Sweets company, they created the winning business plan that was ranked by seven judges who critiqued their Oral Business Plan, Executive Summary and Q&A Session. The students are now one of only 32 teams that qualify for the National Business Plan Competition in April. 

In addition to Co-CEOs Jessica Cheng and Divya Shah, team members of the VE dessert company include: Nole Ghera, COO; Ethan St. John, Director of Sales; Hayley Bogaard, Digital Media Director; and Payton Beel, HR and Accounting.

Upon reflecting on the experience of building and running their VE Treats N’ Sweets company during a school-year profoundly affected by COVID-19, Cheng and Shah stated: "Although we haven't been able to see each other face to face and run Treats N’ Sweets in person, we've had a great experience with Virtual Enterprise and have learned so much. The challenges of running a business during the pandemic with the hybrid learning model have taken our communication skills to the next level and has pushed us to find new ways to work together. Our countless hours and long nights spent working on the business plan and presentation have paid off and we are so proud of how far we've come. As we virtually head to nationals this year, we are grateful for the opportunity to be able to compete at this level and are ready to give it our all!”

To view the website of Treats N’ Sweets - “The one stop shop for all things sweet” – visit As a virtual enterprise company, there are no actual orders or exchanges of money. Instead, student owners/operators are able to sell “virtually” to other VE student companies nationwide.  

Seventy-two students from 10 schools participated in the 2020/21 Virtual Enterprise (VE) Northeast National Business Plan Competition which is designed to showcase best practices in business plan development and train high school students to apply sophisticated business knowledge and skills to their presentations. The National Business Plan Competition is one part of the year-long VE program which annually provides more than 16,500 students with the opportunity to create and run virtual business ventures in 430 schools across the country. Through the program, students create a business together, role-play corporate positions, conduct transactions with other simulated businesses, attend trade shows and run the business as if it were real.