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Students’ Virtual Enterprise Businesses Achieve Top 50 Recognition

Pittsford students’ Virtual Enterprise businesses Horizon (MHS) and Coldest Brew (SHS) earned recognition as two of the Top 50 Virtual Enterprise firms for the 2021-22 school year. 

Earlier this year, Mendon High School students Maris Lindley, Noah Lucia and Mark LoMaglio earned first place in the Virtual Enterprise (VE) Northeast regional competition for the business plan they created for their VE business “Horizon,” a subscription-based vintage clothing company. The stated mission of “Horizon” is to “provide sustainable, fashionable options to add to your wardrobe delivered straight to your door that maintain a concern for clothing waste and environmental stressors.” The students will advance to the national competition in April 2022.

Sutherland High School students Merilyn Arikkat, Abby Chamot, Jackson Ciocca and Kailani Liu placed fourth for their VE business, “Coldest Brew,” an online marketplace for the purchase of cold drinks, food items, coffee products and accessories.