National and Local Awards Recognize Excellence in District Communication

Pittsford Central School District’s Communication Office was recognized nationally in July with five School Communication Awards from the National School Public Relations Association (NSPRA). In recognition of “exemplary work in all aspects of school public relations, communication, marketing and engagement,” a 2020 Golden Achievement Award, the highest level of recognition, was awarded for the District’s comprehensive communication campaign for the “ROC2Change Student Summit on Race.” The ROC2Change social media campaign also received an Award of Excellence, the top award in its category. Additionally, Honorable Mentions were awarded to the District’s Budget Newsletter, Quarterly Print Newsletter, and the “Barker Blend” Video.

In recognition of communication work that “meets the highest standards of performance in public relations,” PCSD’s Communication Office also received two PRism Awards from the Rochester Public Relations Society of America: one in the Events and Observance category for its comprehensive communication program for the “ROC2Change Student Summit on Race,” and one in the Research and Evaluation category for its “Social Media Comparative Analysis of Benchmark Schools.” An Award of Excellence was also given for a photo submitted of the “Barker Blend” coffee cart operated by special education students. Rochester’s PRism Awards, an Anvil Awards Program, recognize complete public relations programs and tactical elements incorporating sound insights and analysis, planning, execution and evaluation.